Our Mission

The mission of KeepingIt100 is to debunk and demystify common misleading themes and stereotypes about Black men and women in a relationship context by encouraging transparent dialogue between the sexes in an emotionally safe and casual environment.

Our Vision

The slogan for KeepingIt100 is Clear, Candid and sometimes Comical Communication Creating Couples and Community—we believe that our efforts will serve as a catalyst for enlightenment between the sexes that will help bridge mutual understanding. We also believe that this can lead to more success in dating.  In the end, we hope this endeavor will lead to exclusive commitments and marriages and build healthier Black communities.

What Does “Keeping It 100” Mean?

The term Keeping It 100 comes from the “urban lexicon” and is an expression that means, “To be totally honest and clear—beyond what one might normally be.” An example expression might be, “I’m going to keep it 100 and tell you how I really feel about the election results.”  Thus, the idea is to encourage the attendees to be transparent with their thoughts else the desired end goal will not be achieved.

How This Got Started

In 2011, a group of unmarried people from a local church in suburban Los Angeles were somewhat frustrated by their dating and relationship plight.  They always found themselves in group conversations that turned into debates of the trends that men and women face in relationships or the lack thereof, causing both sides to lose hope in search of a future mate.  Kerry Neal was often a participant of these discussions and identified that the common theme of these exchanges were the assumptions both genders had about one another—often time a byproduct of their unsuccessful dating or marital experiences.

Kerry then had an idea—taking those ongoing discussions of relationship frustrations with the opposite sex and framing the experience in the form of a social event—whereby people could have fun and share their thoughts in an environment conducive for transparent discourse and social engagement.  Kerry shared the idea with friends and planned a gathering.  Kerry introduced the gathering as a game—and a one-time event.  But there was great feedback and enthusiasm as a result and they wanted to plan another one.  And another one and another!  Nearly five years later, those gathering still occur and two marriages, three engagements, and hundreds of dates have resulted!  But best of all is that Black men and women everywhere—and even other nationalities— have a better understanding of one another.

We now endeavor to take this game, which was initially intended to be a catalyst for fun and socializing, to become a movement nationwide that will radically change the landscape of Black male and female relationships by clarifying the perspectives and sentiments of the genders.