Gillette, a classic brand for men’s grooming products, takes on the social discussion around toxic masculinity in its newest commercial and short film. In it, the brand collages social interactions of men of all races engaging in problematic behavior that is often dismissed under the notion that “Boys will be boys” and turns to real-world examples of men changing and challenging what used to be the norm for men in society. Did Gillette capture the movement around societal change? Speak on it below.
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